When it comes to SEO practices, it’s not always about writing articles and keyword research. Visual content is also seen as having a big role in boosting your website’s SEO. This is because most people prefer to see visual content rather than other types of content.
About 37% of humans are visual connoisseurs. The pictures they see can tell an appealing story, which can convey their ideas and thoughts. This helps them receive information better.
It’s no surprise that visual content is the core of any content marketing strategy. There are several best types of visual content that you should consider, such as infographics, explainer videos, images, memes, and so on.
So, visual content can not only build your website but will also improve your web’s SEO ranking. This will affect increasing sales, brand awareness, customer engagement, etc.
Now you realize how powerful the impact visual content has on the success of your business. Let’s dive into seven reasons why you should have visual content on your site:
1. Conveys ideas better
Visual content makes it easy for your company to convey complex ideas or information with attractive visuals and explanations that are easily absorbed by your audience. Most people are visual learners and the brain perceives information more easily with visuals.
It’s no wonder that visual content is currently the most favorite content and is easier to attract people’s attention than text content. So, make sure you include visual content on your website and choose the type of visual content that suits your audience’s needs.
That way, you will be able to attract a lot of visitors to your website and this will give a signal to Google that your website can be trusted and provides good quality content that various websites can afford.
2. Improve readability and interest
Did you know that visual content can increase an audience’s desire to read because of its attractive and eye-catching visual appearance? This offers visitors easy reading and encourages their interest to read to the end. You can also add engaging animated text in the video using the animation text app to encourage readability and interest.
Apart from that, providing comfort while reading can also enhance a better audience experience and leave a good impression on your website. They will be more likely to come back to see more of your site’s content.
Repeated visits can have a positive effect on Google’s SEO assessment of your website. This can also prevent your visitors from leaving due to inconvenience to your website, so this can also reduce your site’s bounce rate.
3. Increase average time on site
Visual content is the most attractive element of content on the web. Visitors prefer to see pictures rather than read text. This is why the most popular sites use full-screen image or video backgrounds on their landing pages.
Visual content is one of the most effective, interactive, and engaging forms of content. So, don’t hesitate to add visual content to your page as it can increase engagement and will increase the time visitors spend on your website.
4. Generate more backlinks
It’s no secret that visual content is a type of content that has the potential to get quality backlinks. The reason is that it can help the audience to understand the information more easily. So it is quite natural that many websites and internet users are interested in connecting with this type of content.
But to generate more backlinks through visual content, you need to create a high-quality and engaging one. Most websites today are only interested in using visual content that is unique and has good visuals.
For example, if you decide to have an explainer video to be included in your site, you can use an explainer video production company to help you create a more professional video about your product or services or other desired topics.
5. Rank higher on SERPs
Everyone knows that visual content is a strong determining factor for a website to sit on the top page of Google search results. According to research, 91% of internet users prefer to consume visual content over written content.
Therefore, producing quality visual content will be able to attract the attention of customers effectively. Not only that, but you also need to optimize your visual content with keywords, descriptions, tag alt, and so on. This will help the Google algorithm detect your visual content properly.
6. Google processes content visually
Apart from humans easily capturing visual content, it turns out that Google also processes things visually. Google’s algorithm detects visual content by matching visual content with other images.
Did you notice that when you enter a keyword into a search engine, you always find videos and images appearing on the first page of the SERPs? It proves that Google can detect visual content better than other content.
Make sure you still add alt tags and provide a related title. This will make it easier for Google to crawl your website and display your visual content above search results.
7. Improves social reach
Finally, visual content allows you to increase social reach on your website. This is one of Google’s important assessments. When you use visual content on your website, it can increase social activity and will affect the credibility of your website.
So, the more social activity Google detects on your website, the better Google’s assessment of your website will be. This can be a powerful way to boost your SEO ranking.
Apart from that, this can also invite other websites to link to your page on their website. In other words, you will receive more backlinks and users visit your website.
So, that’s the reason why the importance of visual content on your website. If you are starting a business, don’t forget to optimize your website’s SEO and leverage social media for promotion. That way, you can easily drive more sales and attract customers’ attention.
Then, ensure you pay attention to describing your brand and also complete it with engaging and actual visual content. By creating compelling visual content, you can attract customer attention and increase your sales. It will also help your business grow and compete in today’s digital business world.
About the Author: Andre Oentoro
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).