Organic SEO means you get natural placements at the top of the search engine results pages. There is no tricking the algorithm or resorting to ninja tactics to bypass Google.
SEO is constantly changing, and this year, there is much emphasis on providing beneficial content to users. It’s also more important than ever for content authors to showcase expertise and experience. These aren’t new in SEO, but Google is getting better at evaluating content that truly meets these standards.
Let’s take a look at the top organic SEO trends and statistics that we should be considering in our strategies in 2023:
There is a new “E” in EAT
Google’s popular EAT acronym (Expertise, Authority, Trust) has gotten a new E, which stands for Experience. It’s now EEAT.
This means that Google now takes into account the author’s first-hand experience when determining the quality of content.
For example, health-related content authors or creators must have real-world experience in the health or medical field. Finance content is better written or created by those with certification, training, or professional experience in the financial field.
The increased focus on experience will help ensure that websites only provide helpful content to their users. They must have audience-targeted pieces, not just publish content for the sake of traffic and ranking.
It will also give more authority to the content, especially amid the rise of auto-generated content. Google wants to ensure that the content that ranks is produced by real people who are qualified to talk about the topic for the benefit of real audiences.
Thus, website owners must pay attention to their content authors and the topics they publish. Author bios with links to their social media profiles are now a must if you want to build your organic SEO.
Organic Search Accounts for 53.3% of All Website Traffic
Organic search remains the biggest source of web traffic across industries at 53.3%, according to BrightEdge research.
Another research found that the first organic search result on Google gets an average of 28.5% clicks. Meanwhile, a survey revealed that 49% of digital marketers believe that organic search provides the best return on investment (ROI).
Indeed, BrightEdge said B2B companies generate 2x revenue from organic search compared to other channels, like social media posts and paid ads.
These can also be attributed to quality content that drives organic SEO.
Use of AI Content and Content Writing Software Will Increase
While Google is combating auto-generated content, there’s a forecast that the use of AI-generated content will only increase this year. We hear a lot about AI software that can produce content for you, saving you much time.
Whether they’re worth it is another question, especially as Google can detect AI content and penalize sites that publish them if they’re unuseful. If you want to boost your organic SEO, you have to know whether you can use AI content software safely.
Still, some website owners may use AI software in some stages of the content production process. For instance, AI tools can be used to generate ideas and create content briefs and outlines.
These can streamline the research and brainstorming processes for developing ideas and roadmaps to guide writers. It can also be useful in incorporating strategic keywords and other SEO elements into the content.
Link Building Offers Opportunities for Organic SEO
Backlinks have always been an important part of SEO. They’re links from other websites and signify a vote of confidence in your content pieces.
Studies show that the more backlinks your website has, the higher your chances are of ranking higher organically on search engines. Top results on Google have 3.8x more backlinks. Yet, 94% of online content doesn’t get backlinks.
About 90.63% of all pages in Ahrefs’ index also don’t get organic traffic from Google. If they can build backlinks to their sites, they can increase their organic search traffic.
However, it’s important to note that it’s not just about quantity. Backlinks must also come from quality sites, preferably niche or industry-relevant ones.
Building links from low-quality sites and irrelevant niches will only hurt your organic SEO.
One of the best ways to earn quality backlinks is by creating people-first content worth linking to. Journalist outreach is also a proven and effective way to generate earned media.
If you don’t have the internal capacity to do link-building, you can hire freelancers or outside experts, as 36% of businesses do. Around 41% of SEO experts consider link-building one of the most difficult parts of SEO strategies, especially if you’re sticking with organic search engine optimization.
More Users Will Do Voice Searches
More users are expected to use voice search when looking for answers or information on the web.
As Google aims to provide quick and accurate answers through its LaMDA AI language system, you would do well to optimize your content for voice search and conversational queries.
How do you do that?
One is by using conversational phrases, meaning that you’d optimize for how the users are likely to say their questions. For example, while web searchers would type in “best SEO trends in 2023,” those who use voice search will say, “What are the best SEO trends in 2023?”
You can also anticipate the possible queries of customers based on the questions they might have about your product or service. Then, you can create content that answers those potential questions.
It’s also important to provide a quick answer to the voice query. Then, you can expound on it later in the content.
Optimize images for organic SEO
Optimizing your website’s images isn’t something new, but it’s been underutilized. This year, there’s a need to revitalize image optimization for organic SEO and image searches.
Images that accompany your articles can make your content more engaging and interesting. You can also use images to add semantically related keywords through the alt text to boost visibility.
Likewise, images can be optimized for accessibility, making your content more useful to users.
Organic SEO trends and statistics for 2023 reveal a stronger emphasis on the importance of producing audience-targeted, high-quality content that users will find useful. Most of these trends aren’t new in the SEO world but were previously cast aside because websites aimed for traffic. That resulted in tactics that don’t benefit users, such as publishing content pieces that are outside the niche.
To succeed in SEO this year, marketers and website owners must focus on content created by real people with real-world experience for real audiences. Always aim for organic SEO, which drives most of the web traffic anyway. There are also opportunities to use AI software to assist in writing (but in producing full and final articles) and boost your ranking through link building.